Equipop is a feminist international solidarity organization working toward a just and sustainable world where everyone’s rights—particularly sexual and reproductive rights—are respected without discrimination based on sex or gender. With a team of fifty people spread across West Africa, North Africa, and Europe, Equipop mobilizes citizens and policymakers, supports frontline organizations, conducts action research projects, publishes studies, and organizes training sessions. 

Background  

The Francophone Feminist Alliance (AFF) is a multi-country initiative led by Equipop, in partnership with the International Federation for Human Rights (FIDH) and the Fund for Women in the Mediterranean (FFMed). It is part of an international context marked by a rollback of women’s and minority rights and by the rise of anti-rights movements in multilateral decision-making forums.

The AFF aims to strengthen the voice, coordination, and influence of French-speaking feminist movements in international forums. It supports the strategic, financial, and logistical participation of activists in major multilateral meetings, while strengthening their collective advocacy capacities. The project promotes networking, the production of joint analyses and tools, and links with donors to increase funding for feminist organizations.

Objectives of the Service and Strategic Framework 

This campaign is one of the Alliance’s major communication initiatives, following more than a year of planning and several strategic missions carried out by activists as part of this effort.

A collaborative approach at the heart of the movement

Within the AFF, activists are the true driving force behind the initiative. The Alliance defines itself first and foremost as a horizontal network of feminist organizations and movements, rather than as a traditional top-down project. It is therefore essential that activists, alongside the coordination team and the selected agency, design the very heart of this campaign. This collaborative effort, which began during the July workshop, will continue throughout the project through a process of co-validation of content.

The existing digital ecosystem

The campaign will leverage the AFF’s existing channels, which include:

• Aone-page website, currently under construction.
• Accounts Instagram and official (launched in October 2025).
• A dedicated newsletter.
• The network effect and communication channels of the three member organizations of the consortium (Equipop, FIDH, FFMed), which will actively promote the project’s activities.

The key priorities of the campaign

The agency must structure its proposal around three key strategic objectives:

• A political imperative: countering the backlash and dismantling anti-rights rhetoric. The campaign must serve as a platform for the AFF’s five pillars of demands. The primary goal is to occupy public and digital spaces to counter conservative and far-right attacks with a powerful, united, and structured Francophone feminist narrative. The aim is to mobilize and unite communities (civil society, engaged members of the general public, influencers) to stand in solidarity with activists.
• A call to action for advocacy and financial sustainability. This campaign goes beyond mere awareness-raising: it is a direct advocacy tool. It aims to engage policymakers, governments, and traditional or philanthropic donors. One of the underlying goals is to highlight the “danger of underfunding” for feminist movements and to demonstrate the concrete impact of the AFF, in order to mobilize additional resources that will ensure the Alliance and its actions can continue beyond 2027.
• A collective imperative: to grow and build momentum. The AFF is a space for empowerment and networking. The campaign must serve as a catalyst to break the isolation of French-speaking activists (particularly those outside major cities or in crisis zones), bring new organizations together, and amplify our collective power to act.

The selected agency will be responsible for:

• Design and facilitate an ideation workshop with Alliance activists.
• Identify a compelling campaign theme and objective in collaboration with the AFF and its members.
• Develop a campaign strategy (creative concept and campaign framework, visuals, key messages).
• Produce promotional materials and a campaign kit for activists 

The agency’s proposals should focus on the following areas:

• A digital rollout at the heart of the strategy (Priority): The campaign will be rolled out intensively online through the AFF’s social media channels (Instagram, LinkedIn) and those of its members, targeted advertising (sponsorship), impactful video formats, and digital engagement kits (visuals, hashtags, key messages) that activists on the ground can easily adapt.
• Event-driven strategies and institutional relations: The campaign should capitalize on the political calendar and existing institutional or advocacy events. The materials produced must be suitable for screening, presentation, or distribution during these key moments. Depending on the chosen strategic timeline (February 8–March 8 OR 16 Days of Activism), the agency is invited to evaluate and propose an event format to mark the end of the campaign.
• Print and alternative formats (Optional / Tactical): The agency may propose light, strategic print variations.

July Workshop 

As part of its strategy rollout, the Francophone Feminist Alliance (AFF) is organizing a major four-day international workshop in Paris in July 2026 (from the 6th to the 11th), bringing together 30 feminist activists and leaders from 14 countries (primarily from West Africa, Europe, and the SWANA region). This hybrid space, at the intersection of political renewal and strategic advocacy, addresses several interconnected priorities.

During the week, half a day (or a full day) will be specifically set aside and entrusted to the selected communications agency to design and lead a co-creation workshop.

The agency will face two challenges:

1. To gain a deeper understanding of the diversity of their struggles and their on-the-ground realities by listening directly to their stories and needs.
2. Develop concrete ideas for the campaign by working with them to craft the initial key messages, strong political angles, and creative concepts that resonate with their communities.

Schedule and Timeline

The timeline is being refined to ensure maximum impact at the end of the year:

• May–June: Launch of the request for proposals and selection of the agency.
• Week of July 6–11: Collaborative workshop with activists (identifying potential topics and key messages).
• July–September: Campaign concept development 
• October–December: Production phase (creation of visuals, videos, and advocacy tools) and finalization.
• Campaign period (to be finalized with the agency): > The schedule for the campaign’s intensive rollout is still to be determined with the selected agency. Two strategic windows are being considered: either a period running from February 8 to March 8, or a campaign centered around the 16 Days of Activism Against Gender-Based Violence (at the end of the year). The agency will be required to make a recommendation on the timing that offers the greatest potential for impact and differentiation.

* The agency must propose a strategy that enables the AFF to:

• Stand out from the sea of messages produced during this period.
• Propose a strong (activist) political angle that goes beyond mere awareness-raising to call for structural changes.
• Provide tools that activists on the ground in various French-speaking countries can easily adapt.

Expected deliverables for the service 

• Concept note outlining the selected topic and communication approach (campaign concept and implementation plan).
• Brand guidelines and related visual assets (social media formats, banners, etc.).
• Preliminary budget
• Quantitative goals (based on the campaign’s overall objectives—for example, if we want to attract more feminists, we need to set a specific goal).
• Broadcast schedule and strategic recommendations.
• Reporting with KPIs

Budget

The total budget for the project is €70,000 (including tax), and includes:

• Consulting and Production Scope: Designing the methodology and preparing the workshop materials for the day-long session during the July workshop with the activists.
• Service Budget: This amount is allocated to consulting and production. It covers strategic planning, the design and facilitation of the July 8 workshop, graphic design, and all production costs for the materials.
• Media Budget: This amount is specifically allocated to media buying, publication sponsorships, social media engagement, and/or media partnerships to ensure the campaign’s visibility.

Qualifications

• A socially conscious communications agency with expertise in gender and feminist issues.
• Ability to work collaboratively with networks of international activists.
• Experience in creating campaigns with significant political and social impact.

Application Guidelines

To apply for our request for proposals, you must provide us with the following information:

Administrative documents: The following documents, each provided in one copy, shall be placed in an attached file labeled “administrative documents.” The administrative documents depend on the legal status of the bidder; they must attest to the bidder’s legal existence.

• SIREN/SIRET number used to identify the bidder with social security and tax authorities;
• KBIS/registration for entry in the Commercial and Companies Register or the Trade Register (does not apply to sole proprietors, who are not considered companies);
• Intra-Community VAT number (for a European service provider that is not based in France).

Similarly, non-European bidders must be able to provide:

• Tax registration certificate;
• Certificate of registration as a business, entrepreneur, or association.
• The bidder must also provide a bank identification form (Relevé d’Identité Bancaire).

Technical specifications:

• A statement of intent (1 to 2 pages maximum) detailing your motivation for working on this project and how you plan to carry it out (including the methodological approach for the July workshop);
• A detailed budget proposal broken down by expense category (including the recommended allocation for distribution);
• A portfolio showcasing examples of similar or related projects.

Application deadline: June 16, 2026 

Please send to: chiara.ciampa@equipop.org 

Please include the following reference in the email subject line: AFF Campaign