After carrying out another government reshuffle in early January, and ahead of the Prime Minister’s policy statement, Emmanuel Macron held a press conference on January 16th to lay out the main political orientations on a variety of issues. In particular, he presented the government’s measures for “demographic rearmament”. Borrowing language from ultra-conservative war rhetoric, the President sparked incomprehension and indignation among many feminist activists and associations. Equipop joins in these reactions: women’s bodies must not be instrumentalized to serve the nation or a war effort, whether literally or figuratively speaking. Public action must be driven instead by the realization of the rights of each individual and the quest for gender equality.